5 Tips to Optimize Your Restaurant Waitlist Time
Waitlist time can make or break the customer experience. Here are 5 concrete strategies to optimize your restaurant waitlist.
Tip #1: Analyze Your Waitlist Peak Hours
You can't improve what you don't measure. Use QueueFast waitlist analytics to identify:
- Busiest days for your waitlist
- Critical time slots
- Actual average service time
With this data, adjust your staffing and anticipate waitlist rushes.
Tip #2: Remote Waitlist Pre-positioning
Allow customers to join your waitlist before physically arriving. Via your website, Google Maps, or even Instagram, they can join the waitlist from home.
Result: when they arrive, their waitlist time is almost over.
Tip #3: Proactive Waitlist Communication
Don't wait for the customer to ask "Is it almost ready?". Send automatic waitlist updates:
- "You're 5th on the waitlist, about 15 minutes"
- "Only 2 people ahead of you on the waitlist"
- "Your table is ready!"
This waitlist transparency transforms waiting into a positive experience.
Tip #4: Optimize Table Turnover for Faster Waitlist
Waitlist time directly depends on how quickly tables free up. Some ideas:
- Offer pay-at-table (QR code)
- Train staff for quick clearing
- Avoid overly long menus that extend meals
Tip #5: Create a Pleasant Waitlist Experience
If being on a waitlist is inevitable, make it enjoyable:
- Offer an aperitif to customers on the waitlist
- Provide the menu to browse while on the waitlist
- Create a comfortable waiting area
Conclusion
A long waitlist is not inevitable. With the right waitlist software and practices, you can reduce wait time AND make it more bearable. Your customers will thank you with their loyalty.
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